product acceptance

product acceptance
1) эк. одобрение [признание\] товара* (подтверждение соответствия конкретного товара требованиям потребителя/заказчика, а также нормам качества и функциональности, которые установлены для товаров данной категории; подтверждение возможности использования товара по указанному назначению)
2) марк. = consumer acceptance
3) марк. признание товара на рынке*, принятие товара рынком* (уровень продаваемости конкретного товара; является показателем, который характеризует успех данного товара на рынке)

Англо-русский экономический словарь.

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Смотреть что такое "product acceptance" в других словарях:

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